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BEST PRACTICE IN SUSTAINABILITY REPORTING COMPARING SUSTAINABILITY PERFORMANCE REPORTS AMONG INTERNATIONAL HOTEL CHAINS

marzo 4, 2021

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Sinopsis de BEST PRACTICE IN SUSTAINABILITY REPORTING COMPARING SUSTAINABILITY PERFORMANCE REPORTS AMONG INTERNATIONAL HOTEL CHAINS

ISBN: 9783668802964 Géneros: KJ Sinópsis: Bachelorarbeit aus dem Jahr 2014 im Fachbereich Hotelfach Gaststattengewerbe Note 14 Internationale Fachhochschule Bad Honnef Bonn Sprache Deutsch Abstract This thesis investigates the reasons of sustainability reporting on the social dimension of the biggest hotel companies worldwide and examines their utility from a marketing perspective The usefulness and comparability of sustainability reports published by these companies is assessed using a content analysis of seven reports The findings of the research together with a review of existing reporting frameworks lead to the conclusion that reporting on the social dimension lies behind the other dimensions As there is still room for improvement the communication of the sustainability efforts taken works very well To reach the full potential of sustainability reporting on the social dimension sectorspecific guidance for the hospitality industry and commonly social indicators are suggested
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