Saltar al contenido

COMMUNICATING CORPORATE SOCIAL RESPONSIBILITY IN THE DIGITAL ERA

diciembre 15, 2020

Descargar COMMUNICATING CORPORATE SOCIAL RESPONSIBILITY IN THE DIGITAL ERA pdf gratis

Sinopsis de COMMUNICATING CORPORATE SOCIAL RESPONSIBILITY IN THE DIGITAL ERA

Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders’ skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field.
Ver más

Datos del libro
Categorías:


«COMMUNICATING CORPORATE SOCIAL RESPONSIBILITY IN THE DIGITAL ERA epub»

SOBRE EL ARCHIVO

Tipos de archivo:

  • ✅ PDF
  • ✅ EPUB
  • ✅ MOBI

Datos del archivo:

  • Descargas: 541
  • Vistas: 1432
  • Tamaño: 941KB

Ver más libros de empresa

Bajar COMMUNICATING CORPORATE SOCIAL RESPONSIBILITY IN THE DIGITAL ERA epub gratis